Apple’s Best Quarter Ever: What You Should Know
With $18 billion in profit, Apple didn’t just have a good quarter, but the best quarter yet. By the end of it, Apple sold 74.5 million iPhones. Here are key takeaways from the company’s most successful quarter:
The Apple Watch
Introduced last September, the Apple Watch now has a more secured ship date for some time in April. Tim Cook, Apple’s CEO, said in a statement, “Development for Apple Watch is right on schedule, and we expect to be shipping in April. Developers are hard at work on apps, notifications, and information summaries that we call Glances, all designed specifically for the watch’s user interface. The creativity and software innovation going on around Apple Watch is incredibly exciting, and we can’t wait for our customers to experience them when Apple Watch becomes available.”
The iPhone
As reported earlier, Apple sold a record 74.5 million iPhones this past quarter. That’s 23.4 million more than the same quarter last year. Cook believes the sales won’t stop, saying that, “I would also point out that we had the highest number of customers new to iPhone last quarter than in any prior launch. And also that the current iPhone lineup experienced the highest Android switcher rate in any of the last three launches in any of the three previous years. We didn’t look back to the other years, I don’t know about those.”
The Adoption of Apple Pay
Apple Pay, a form of contactless payment, has been successful as well. 750 banks and credit unions have signed up, and big chains like Panera Bread have also gotten on board. “In merchants who already accept Apple Pay, the rates are even higher. Panera Bread tells us Apple Pay represents nearly 80 percent of their mobile payment transactions, and since the launch of Apple Pay, Whole Foods Market has seen mobile payments increase by more than 400 percent,” said Cook.
Would you buy the Apple Watch or use Apple Pay? Leave a comment below!
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