{"id":42,"date":"2012-05-06T20:28:00","date_gmt":"2012-05-06T20:28:00","guid":{"rendered":"http:\/\/convergedsystems.com\/blog\/?p=42"},"modified":"2018-10-09T11:57:35","modified_gmt":"2018-10-09T16:57:35","slug":"big-data-is-it-for-small-business","status":"publish","type":"post","link":"https:\/\/www.convergedsystems.com\/blog\/big-data-is-it-for-small-business\/","title":{"rendered":"Big Data. Is it For Small Business?"},"content":{"rendered":"

Technology has advanced at such a pace that the number of networked devices<\/a> in the world now outnumbers people. This is a staggering figure by itself, but pause for a moment and think: these devices all create data, lots of data. The amount of data<\/a> produced is expected to grow to a point where companies won\u2019t be able to process it. To make sense of this, the term Big Data has been coined, but what exactly is Big Data?<\/p>\n

You\u2019ve probably been reading technology blogs and have seen Big Data mentioned in conjunction with large companies, maybe even dismissed it as something, \u201cfor the big guys\u201d. While Big Data is currently the focus of large companies, it won\u2019t stay that way for long and it will pay to know about it.<\/p>\n

What is Big Data? <\/strong>
\nIn recent years the amount of data available has exploded and companies have reached a point where there\u2019s so much of it available they can\u2019t physically store or analyze it using existing means. This quandary is called Big Data.<\/p>\n

Frank Moss, former director of MIT Media Lab, describes Big Data as coming from, \u201cComputers, smart phones, GPS devices, embedded microprocessors, sensors…[which] are forming a \u2018societal nervous system\u2019 that is generating a cloud of data that\u2019s growing at an exponential rate.\u201d<\/p>\n

This growth has overwhelmed many companies causing a need for Big Data solutions. These solutions provide businesses with a way to immediately make sense of vast amounts of information, make informed decisions and exploit data.<\/p>\n

What can I Do With Big Data?<\/strong>
\nThe uses of Big Data are near limitless. For small businesses the best deployment, currently, is for market research. You can use Big Data to help decrease the risk of decisions by increasing your knowledge of current trends, your target market\u2019s demographics and customer buying patterns. Research that would normally take weeks can be done in minutes or seconds, allowing your company to make better marketing decisions quicker and with a higher chance of success.<\/p>\n

Are SMEs Ready for Big Data?<\/strong>
\nLarge companies are utilizing Big Data because they simply can\u2019t keep up with the incredible amount of data generated. At the same time, smaller organizations have simply not reached the point where they are being overwhelmed by data, therefore there\u2019s no pressing need to look into it. This is rapidly changing though, so it\u2019s beneficial to keep your eye on developments.<\/p>\n

If you have any more questions regarding Big Data or Business Intelligence and their uses within your organization please contact us, we will be happy to sit down with you.<\/p>\n\"Facebook\"<\/a>\"twitter\"<\/a>\"linkedin\"<\/a>","protected":false},"excerpt":{"rendered":"

Technology has advanced at such a pace that the number of networked devices in the world now outnumbers people. This is a staggering figure by itself, but pause for a moment and think: these devices all create data, lots of data. The amount of data produced is expected to grow to a point where companies… Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-42","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nBig Data. 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